What’s in Your Glass? Understanding Wine Labels and Tomorrow Cellars’ Transparent Approach
Ever wondered why most wine bottles don’t tell you how many calories, carbs, or grams of sugar are in a glass?
If you’ve checked the back of a traditional wine label, you’ve probably noticed it’s filled with information about the winery, grape variety, origin, and alcohol by volume (ABV)—but rarely includes the kind of “Nutrition Facts” panel you see on nearly every other food or beverage.
At Tomorrow Cellars, we decided to do things a little differently. Our labels on our non-alcoholic wines clearly share what’s in your glass, from calories to carbohydrates, so you can make informed choices that fit your lifestyle. Here’s why you don’t often see this information on wine—and why that’s starting to change.
What You See on Most Wine Labels
In the U.S., wine labels are designed to meet regulatory requirements. That typically means:
- Brand name and origin
- Grape variety (if applicable)
- Vintage year
- Alcohol by volume (ABV)
- Sulfite disclosure
This information tells you a lot about the style and provenance of a wine, but not necessarily about its nutrition profile. For many consumers, that’s not an issue—but for others, especially those tracking calories, sugar, or allergens, the lack of transparency can be frustrating.
Why Wine Usually Doesn’t Have Nutrition Facts
The short answer: different rules apply to alcohol than to most food and beverages.
Most foods and non-alcoholic drinks are regulated by the U.S. Food and Drug Administration (FDA), which requires Nutrition Facts panels. Wine, beer, and spirits with more than 7% alcohol by volume are regulated instead by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Under current rules, the TTB doesn’t require a nutrition panel or ingredient list for these products.
There’s also a tradition factor: wine labeling standards were established decades ago with a focus on authenticity, origin, and alcohol content—not dietary information. While some wineries choose to voluntarily include nutritional data, it’s still not the industry norm.
Consumer Curiosity is Growing If you’ve ever searched for “wine calories,” “does wine have sugar,” or “why wine doesn’t have nutrition facts,” you’re not alone. Online searches for wine nutrition information have grown steadily, especially as more people take a proactive approach to wellness.
The most common questions include:
- How many calories are in a glass of wine?
- How many carbs are in wine?
- Does wine contain sugar?
- Why doesn’t wine have a Nutrition Facts label?
- What ingredients are in wine?
This shows a growing interest in transparency—something that’s starting to shape the conversation within the wine industry.
Regulations May Be Changing
In early 2025, the TTB proposed a new rule that would require an “Alcohol Facts” panel for wine, beer, and spirits, listing calories, carbs, fat, protein, and common allergens per serving. If adopted, the change would be phased in over several years. Some producers are already preparing for this shift, while others are taking a wait-and-see approach.
Tomorrow Cellars’ Approach to Labeling We believe in making wine information easy to understand. That’s why every Tomorrow Cellars back label features an easy-to-read nutritional facts panel, which includes:
- Calories per serving
- Grams of sugar per serving
- Carbohydrates per serving
- Serving size
We share this information because we know many of you value having it at a glance—whether for personal health goals or simple curiosity. It’s about giving you the facts so you can enjoy your glass with confidence.